Adventure racing is a relatively new and fast-growing type of cycling event. Unlike traditional competitive racing, adventure racing is team-based and focused on participation, teamwork, and camaraderie. Firefly Bicycles—world-class bicycles, handmade in Boston, MA—is the title sponsor and bicycle supplier for a women's adventure team that will participate in a variety of events in 2014. Their distinctive team clothing kits and bike graphics create a cohesive and compelling brand image for the Firefly Adventure Team. Designed at id29.
